City Bull prides itself on their meat dish choices, from Rotisserie Chicken to Pork Ribs, to Imported Norwegian Salmon, to Australian Black Angus Beef, all served in a crafted Western Style by staff that understand service values.
City Bull Steakhouse & Bar is the latest incarnation of the former Julie’s Food Experience Bistro chain in Shanghai. Founded by French Canadian, Marcel Morin and his Shanghainese wife Julie in 2007, Marcel has brought us all the favourites he grew up with in Montreal, Canada, from Pancakes & Crepes, to Poutine and Pulled Pork, to Blooming Onions and Bloody Steaks.
Marcel has been coming to Shanghai to do business since 1985 and after meeting and marrying Julie, a successful business woman in her own right in 2004, they finally decided to settle down and semi-retire in Shanghai by setting up a small Bistro in Jinyan Lu, Pudong (near the Shanghai Science & Technolgy Museum) in 2006.
Far from retiring, 1 became 2 and 2 has now become 4, basing their formula on quality Bistro Food, Traditional American Breakfasts, personal and friendly service and a home from home atmosphere. It was the additional of the Imported Black Angus Australian Steak (Vacuum Packed, not Frozen, preserving essential texture and taste) that persuaded them to recently transfer over to the stronger City Bull Steakhouse & Bar image.
City Bull (Julie’s Food Experience) was pleased to be one of the few food outlets supplying Canadian Fayre in the Canadian Pavilion at the 2010 Shanghai EXPO, where it was a popular stop for visitor wanting to try the much loved Canadian Poutine.
The great thing about providing home from home Western Cooking is that both Expat and Local Chinese are continually seeking out authentic providers. Expats see it as a ‘little piece of home’ that can be a comfort when family seems so far away.
Chinese patrons are now seeking out Western Food, particularly those that have traveled or have been educated abroad as it provides reminders of that alternative experience, the taste, the smell.
Shanghai will continue to grow as a place for Expats to come and do business and more and more Chinese will be arriving back from Western destinations ready to relive their experiences there.
The main challenge for businesses supplying the Expat community is that your customer base is constantly changing as loyal patrons move on to new postings elsewhere and new Expats arrive in a big city where finding your creature comforts can take some time and can be more luck than judgement. Building Brand and Reputation is a key requirement in remaining successful in Shanghai.
Calling all Hungry Expats and Local Chinese who are looking for great Western Food, generous portions, a homely atmosphere and a Food Experience.
City Bull is committed to providing customers with a great food experience. Should our food or service fall short of your expectations in any way, please let our Manager’s know and we will work with you to ensure that your visit becomes the positive experience we are all committed to deliver.
City Bull has access to NHL, NBA, NFL and EPL Sports Packages and records many of the key games that can be replayed on-demand when you come to one of our restaurants.
Locations and Contacts:
City Bull Steakhouse & Bar – Pudong
288 Jinyan Lu (nr Jinxui Lu)
Pudong New Area
City Bull Steakhouse & Bar – Hongqiao
Lane 3338 Hongmei Lu (26 Hongmei Pedestrian Street)
City Bull Steakhouse & Bar – Nanjing Dong Lu
No.22, 2nd Floor Henderson Building
300 Nanjing Dong Lu Pedestrian Street (corner Henan Zhong Lu)
City Bull Steakhouse & Bar – Shanghai World Financial Center
2nd Floor, Shanghai World Financial Center
100 Century Avenue